Are Customers in California Tiring of Electric Vehicles?

Electric Car in Charging Station.


So far, California has led the way for electric vehicle infrastructure. Governor Jerry Brown himself has not made it a secret that he would like to see more alternative fuel vehicles on California highways. He has a set a goal of 1.5 million alternative fuel cars by 2020. However, according to the Sacramento-based California New Car Dealers Association, hybrids and zero emissions vehicle sales have slumped since 2014. From 2010 to 2013, the rate of sale for electric vehicles and conventional hybrids in the new vehicle market was higher than the 1.5 percent number that it is today in California.


So, do electric vehicle makers have to worry? While alternative fuel vehicles will likely continue to increase in popularity over the long term, there are a number of reasons why customers may still not be fully onboard with electric car and other zero emissions vehicles quite just yet. First and foremost, gas prices are low right now and the technology to produce zero emissions vehicles still results in higher manufacturing costs which translates into higher purchase prices. From a financial standpoint, motorists might be waiting until the price drops further. In addition to that, there are fewer offerings for consumers looking for a plug-in SUV or crossover. Finally, “range anxiety” still exists for some consumers – even in a state like California where charging stations are everywhere.


However, the future could be very different for zero emissions vehicles. The technology is becoming more advanced and cheaper, meaning you one day may be able to purchase an electric vehicle at the same price as you would a conventional vehicle without having to worry about it running out of juice. In addition to that, gas prices fluctuate, so who knows what the market will look like in a few years. Finally, as more people become conscious of their own carbon footprint and environmental protection campaigns gain popularity, alternative fuel vehicles will continue to expand in the market.


As a company that specializes in convenient vehicle renewal registration for all California motorists, eTags looks forward to providing continued automotive services in an ever-changing vehicle landscape.


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